Handle a crisis
When it's your slow season: wake up the people you already know.
The move, in one sentence
Your warmest, cheapest business is people who came once and simply forgot you.
Your warmest, cheapest business is people who came once and simply forgot you. A slow season isn't the time to chase strangers, it's the time to remind the people who already like you that you exist.
Do this
- 1Compile a contact list of previous customers.
- 2Send personalized outreach messages, individually.
- 3Offer specific, meaningful incentives tied to what they usually order.
- 4Host a small themed event on a quiet weekday.
Make it yoursTell us your spot’s name once, and every script on this site rewrites itself for you. Saved on your device only — nothing is sent anywhere.
Message to a past customer
“Hi [name]! It's [your name] from [place]. I realized we haven't seen you in a bit and just wanted to say we'd love to have you back. If you come in this week, your [their usual / a little treat] is on us.”
Real example
A ramen shop owner texts forty regulars with personalized offers ("your usual tonkotsu is on me if you swing by this week"), converting a quarter into customers and creating a "rainy-day ramen" themed night.
You're done when
You're done once you've contacted at least twenty past customers and scheduled one small weekday event.