About
The Move is two people: Peter and Lisa Kim, in the San Gabriel Valley in Los Angeles. Between us we’ve run 14 marathons and spent years filming the small food businesses of the 626, including the noodle shops, bakeries, and cafes that make this place what it is.
Here’s what we kept seeing: the people who cook the best food we know have no time, no budget, and nobody honest to ask about marketing. Everything out there is either an agency that costs more than a line cook, generic advice written for startups, or a free PDF that turns out to be a sales funnel. Peter spent his career in marketing, and this site is the thing he wished he could hand every owner who ever asked him a question at the counter: the exact move for the exact situation, free.
What we promise
- Always free. No paywall, and no email required to read anything.
- No consulting pitch. There is nothing here to buy.
- Every play is one specific thing you can do this week, not a theory.
- Timeless tactics over whatever’s trending this week.
- Anything you type into our tools stays in your browser. We never see it.
If a play works for you, the only thanks we want is that you tell one other owner who needs it. That’s the whole business model. There isn’t one.
Other things we make
When we’re not doing this, we’re usually eating. We film the San Gabriel Valley’s food scene on our YouTube channel, Peter & Lisa Kim, keep a running guide to our favorite spots at Eat in SGV, and chase the perfect jar over at Chili Oil Gang. A lot of the plays on this site were learned standing in the restaurants we filmed.