No agency. No team. Just two people and a lot of bad running photos.
You probably came here for a marketing move, not a life story, so I'll keep it short. But if you're going to trust the advice on this site, it's fair you know who's handing it to you.
Who we are
I'm Peter Kim. My wife Lisa and I are a two-person team based in the San Gabriel Valley, the stretch of Los Angeles with some of the best food in the country. On our YouTube channel we spend our time hunting down great local spots and pointing people toward the small businesses that deserve a line out the door.
Between us: 11 marathons for me, 3 for Lisa, one very spoiled dog, and an unreasonable number of opinions about boba. I've also spent years doing digital marketing, which is the part that matters for why this site exists.
Why this site exists
Spending time around small food businesses, we kept seeing the same thing: incredible people, incredible food, and almost no time, money, or clear advice for the marketing side. Most marketing help out there is written for companies with a budget and a team. It's bloated, vague, and quietly assumes you have hours to spare. You don't.
I learned marketing the slow, hard way, with no money and nobody handing me the move. The Move is the thing I wish someone had handed me: pick the situation that's wrecking your week, get one specific thing to do about it, and get back to running your business. That's the whole promise.
What this site will and won't do
- It's free, and it stays free. No signup, no paywall, no “enter your email to unlock.”
- It won't sell you our services. We don't do consulting through this site. There's no “book a call” waiting at the end.
- It puts you first. Every play is built around your problem, not our brand. You're the one doing the hard work. You should get the credit.
- It's built to stay useful. These are evergreen moves, not chase-the-trend content. Learn one, use it for years.
The thinking behind the plays
The advice here isn't made up on the spot. It's drawn from years of real-world marketing plus a handful of books and people who shaped how we think. If you're the kind of person who likes to go to the source, these are the ones worth your time:
- Marketing Moonshots — Tom Orbach's collection of zero-budget, do-it-today tactics.
- Building a StoryBrand / Marketing Made Simple — Donald Miller, on making the customer the hero.
- Making Numbers Count — Chip Heath & Karla Starr, on making numbers actually land.
- Magic Words — Jonah Berger, on the specific words that move people to act.
- Obviously Awesome — April Dunford, on figuring out what makes you the obvious choice.
Some of these book links may be affiliate links, meaning we could earn a small amount if you buy, at no extra cost to you. We only ever list books we genuinely learned from.
If a play here saved your week and you feel like saying thanks, a coffee goes a long way for a two-person team.
Buy us a coffee →Totally optional, and the site stays exactly as free whether you do or don't. The best thank-you is just using a play and telling another small business owner about it.