Get new customers
When a competitor opens nearby: double down on what only you have.
The move, in one sentence
Stop competing on what's new and lean hard into what they can't copy: your regulars, your roots, your story.
A brand-new place can copy your prices and even your menu by next week. The one thing it cannot buy at any price is the years of mornings a regular has already spent at your counter.
Do this
- 1Write down the one thing you do that they can't.
- 2Lean into your history, not their novelty.
- 3Reward loyalty out loud this week.
- 4Use the line below with your regulars.
Make it yoursTell us your spot’s name once, and every script on this site rewrites itself for you. Saved on your device only — nothing is sent anywhere.
Say this to your regulars
“We've been doing this for [X years] because of folks like you, and we're not going anywhere.”
Real example
A coffee shop owner posted a comparison photo from 2014 versus present day captioned "11 years of your mornings" rather than cutting prices, while offering free drinks to regulars who brought friends.
You're done when
You're no longer in their race. They're in yours.