The Move · a sample note
Before you add
another section.
Try fixing the first sentence.
A visitor shouldn’t have to read your whole homepage to work out what you do. Before adding a new feature or another row of cards, read the first sentence to someone who doesn’t know your business.
Can they tell you what you make, who it’s for, and what they should do next?
For example
This is an illustrative rewrite, not a client result. The second line gives someone a concrete reason to keep reading.
A small thing to try.
Write down what you actually do, the person it helps, and one useful next step. Read it out loud. If it sounds like something you would say to a customer, you’re getting closer.
Try the free one-liner tool →Peter