For anyone who doesn’t have a corporation’s marketing budget, you might be looking for a little guidance on how to market your supplement business.
There are several methods for promoting and advertising your nutrition supplements business. Here are the marketing strategies you should take to reach your target audience.
5 Ways to Reach Health Supplements Consumers
You will need multiple channels for finding and engaging with your customers. Small business owners and solo marketers must promote their brands without spending unnecessary capital. These five strategies are things you can do to promote your brand and reach your customers.
1. Create a Website
Websites are not expensive if you make your own site. You can find website builders that help you create a professional-looking website without hiring a web developer.
Keep in mind that creating your own website does take a while to build. Expect to invest your time on this project. It’ll take a few hours, depending on how complex you want it to be.
QUICK TIP
If you want to go a super quick route, you can buy a domain (from Google Domains or other providers).
From there, you can use a service like Payhip (this is an affiliate link, by purchasing, I may receive commission) and create everything with their builder. (visit shop.immenseo.com for an example). It’s a quick and low-risk way of getting started selling online.
2. Get a Google Business Listing
Sign up for a Google Business listing. They are completely free and offer a multitude of benefits without spending a single dime.
Customers can leave reviews and find you on Google Maps! They can search for the hours you are open.
Are you working from your home? No problem! Use your home address as the address of your business – Google doesn’t mind. It just needs to be a valid address that you can verify.
Once you have that, you can see what type of actions people take when they view your listing.
3. Stay Active on Social Media
Engage with your audience in real-time by using social media platforms like Facebook, Twitter, Instagram, and even Snapchat. Like a Google Business listing, you can make a business profile for each platform.
For something like supplements, there’s power in before and after.
If you’re able to help people see what types of transformations they can make with supplements, then you’ve got a good way to engage with your audience on social media.
4. Use the Power of the “3 Why’s”
The principle of the “3 why’s” help marketers reach their customers on an emotional level. People buy to fill a need or a want. By asking a series of three why’s, you discover the emotional reason your customers will buy from you.
For example, imagine you want to discover why your dog walker is always late. The conversation might go like this:
You: Sam, why are you always late to walk Zeus?
Sam: I don’t know. Traffic, I guess.
You: Why don’t you leave earlier?
Sam: Because I barely have time to get ready as it is!
You: Why don’t you have enough time to get ready?
Sam: Because I always oversleep.
Boom! After asking why three times, you discover your dog walker is late walking your dog every morning because he doesn’t wake up on time. You can leverage this strategy to ask customers why supplements will help improve their lives.
5. Be Your Own Influencer
Large brand names use social media influencers to help sell their products. Unlike traditional commercial advertising, influencers seem like “everyday people” who engage with the brand’s consumers to promote their product.
Influencers are not cheap. To get the most engagement, you must invest quite a bit in your marketing budget.
Why hire an influencer when you can do it for yourself (for free)?
For example, hairdresser turned top TikTok content creator Theresa Van Dam began a TikTok channel to promote her Illinois-based salon.
She now has over 4.6 million followers working as her own influencer for her brand. Her primary goal in becoming her own influencer was to promote her salon and brands of haircare treatments and supplements.
Marketing Solutions for Solo Marketers of Health Supplements
When setting up marketing strategies targeted at consumers of health and fitness supplements, you must put yourself in the place of your potential customer. Think, “What type of future do I want for customers who take my supplements?”
Are they looking for more energy? Have they decided to make healthier choices or lose weight? What are your customer’s goals with taking supplements? Help them see what the results are from taking supplements.
When you can answer these questions, you can help them see the value in why they should buy from you. Design your strategies based on how you can help them achieve their goals. Also, reach out if you’re ready to get some help.
