Starting a home-based bakery can be a dream come true for many, but it also comes with its own set of unique challenges.
As a home-based bakery owner, you may struggle with finding the right customers, managing costs, and getting the word out about your business.
It’s also hard for you since you’re spending so much time doing all of the above that there seems like there isn’t enough time to spend on marketing.
It’s also hard because if you’re on social media, you’ll often see other home based bakery businesses with seemingly more customers than they can handle.
But don’t worry, you’re not alone! In this blog post, we’ll be discussing some tips and strategies that can help you to overcome these challenges and succeed as a home-based bakery owner.
Table of Contents
- Leverage Word-of-Mouth
- Take Advantage of Instagram or TikTok
- Get Involved in the Community
- Collaborate with Other Businesses
Leverage Word-of-Mouth
Word-of-mouth is one of the most powerful marketing tools available. Encourage satisfied customers to spread the word about your business to their friends and family.
As long as you know you’re providing a good product, you can be sure that people will be willing to talk about it.
From a psychological standpoint, people often leave reviews or refer others to a business as a way to express their own personality and interests.
By leaving a review or referral, a person can showcase their own values, preferences and tastes.
You can also make it easy for your customers to refer you.
What is it that makes your bakery business stand out?
You can always head over to marketingexamples.com. There are tons of brilliant ideas there that you can use.
For example, maybe you make healthy bakery goods. Take a page out of Magic Spoon’s book.
Take Advantage of Instagram or TikTok
On Instagram: This platform is visual-heavy and is perfect for showcasing the delicious creations of your bakery.
You can use Instagram to post pictures of your cakes, breads, pastries, and other baked goods.
You can also use Instagram’s location feature to let customers know where you are based and when you are open.
Take advantage of videos with Reels and carousel posts. Surprisingly, the latter provides a higher rate of engagement than you might think.
On TikTok: This platform is great for creating short, fun and engaging videos of behind the scenes of your bakery, cooking tutorials and recipes.
If you feel stuck and not sure what to post, you can always check the TikTok Creative Center to get inspiration and see what’s trending.
No matter which platform you choose, make sure you always mention when you sell out for the day. That will help give a sense of urgency for folks as well as some social proof that your products are a hot item.
Bonus Tip: To save time, you could always create content for one platform and post it to others (e.g. TikTok, Instagram Reels, YouTube Shorts). These platforms are in a battle for your content so take advantage of it.
Get Involved in the Community
Participating in local events and festivals is a great way to get your business in front of new customers.
You could speak with organizers about giving a live demonstration or a speaking opportunity.
Even though it might feel a bit daunting, getting in front of a crowd is a good way to build up some authority & trust.
Collaborate with Other Businesses
Partnering with other businesses can help you reach new customers without spending a dime.
For example, you can collaborate with a local coffee shop and offer a discount to customers who purchase items from both businesses.
This creates a win/win situation for you and your customers.
These are 4 quick and actionable ways for you to market your home based bakery business.
There are other more advanced things that you can do but work on these for now. It’ll take some time to build up some momentum but little by little, you’ll start to see improvements.
